Mission & Core Values

As a company, we hold ourselves to the highest standard, knowing that there is never a wrong time to do the right thing. In the midst of daily struggles, we are reminded of Jesus’ teachings and His unwavering commitment to righteousness. Without our customers, Day 41 wouldn’t exist, and serving you with dedication and love is our top priority. We are here to support you on your journey to betterment, knowing that God is always with us. We are all humans, striving to follow His example.

We believe that true leadership follows the example of Christ. To lead effectively, we must serve alongside others, demonstrating our commitment through our actions. Just as Jesus walked among the people, we too must be willing to join in the work, earning trust through our humble and active participation.

We strive to follow Christ’s example of humility, navigating both the highs and lows of life with grace. Though challenging, it is a path worth walking. We recognize that what we have built is a testament to the collective effort, and you are the most significant part of this story through our apparel.

This commitment to diligence originates from our previous brand and remains steadfast here. Building a brand and movement from the ground up, we are guided by the values of perseverance and dedication. We will continue to work tirelessly, inspired by the example of Christ.

We believe in going the extra mile, just as Jesus taught us. In His Sermon on the Mount, Jesus said, 'If anyone forces you to go one mile, go with them two miles' (Matthew 5:41). While many may stop at the first mile, we commit to going further for you and our team. This dedication sets us apart as we continue to serve others.

At Day 41, we believe it is essential to be a beacon of Christ’s love and positivity. If we desire change around us, it begins with our perspective, reflecting the light of Christ. This is how we approach every hurdle and challenge, guided by His example.