The drop for tough weather

The drop for tough weather

  We finally did it! Our new windbreakers are lightweight and are the perfect jacked to have stuffed anywhere ready to go when you are. Durable, sleek design, with pockets...
April 02, 2023 — Justin Wegner
Why I started the VIP Monthly

Why I started the VIP Monthly

Ever wondered why I started the VIP Monthly or even where? I filmed this video in the EXACT same space that the monthly VIP Shirt Club started.     Join...
November 08, 2022 — Justin Wegner
The 2 Year Vision | Create Momentum

The 2 Year Vision | Create Momentum

  Get your flannels while you can here: https://backboneswag.com/collections/flannels
October 21, 2022 — Justin Wegner
FLANNEL DROP :: 6:00 PM CST

FLANNEL DROP :: 6:00 PM CST

I want to take a moment to share with you about these flannels. Since I am usually the guy that says "done is better than perfect" these I just wasn't...
October 13, 2022 — Justin Wegner
It's imperative that you start

It's imperative that you start

Started with zero. When I say zero, I mean it. Cards were maxed out, and people owed me thousands of dollars. Before we were screen printing we bought heat press...
September 19, 2022 — Justin Wegner
American Grit - Small Batch

American Grit - Small Batch

Something every true hard-ass working American knows a thing or two about is GRIT. And how much of it you'll need to do anything worthwhile in this lifetime. When: September...
September 02, 2021 — Justin Wegner

Introducing Small Batch Designs

Set your alarms. July 2nd we are taking it back to the hard work that brought Backbone Swag to the show. We're taking it all back to the craft of...
July 01, 2021 — Justin Wegner