Something every true hard-ass working American knows a thing or two about is GRIT. And how much of it you'll need to do anything worthwhile in this lifetime.


September 3, 2021
12:00 PM CST

We will be making Backbone Swag History!

We are releasing a VERY - EXTREMELY LIMITED amount of American GRIT Apparel.

Each piece will be manually screen printed in our shop by Me (Justin) and have a special "touch".

The American GRIT design was designed by me over 2 years ago and has been featured on hats as well as our shirts. As a way to celebrate the 24 month's of this design standing the test of time, just like YOUR GRIT - we are only releasing 24!

How can I have access to this?

You need to join the Monthly VIP Shirt Club to get early access to this launch, as it'll be first available to VIP Members. Then 9.4.21 to everyone else (if we have any left).

Subscribe to the Monthly VIP Here:

Perks of Joining?

  • Having exclusive first dibs on badass drops like this
  • $20 a month and get a early design, free shipping, and 20% off future orders!
September 02, 2021 — Justin Wegner