Merriam-Webster definition of RELENTLESS: 

showing or promising no abatement of severity, intensity, strength, or pace.

Who do you have to become to be a person that's relentless. You see relentless doesn't look like what you think it is all the time. Relentless doesnt' come all dirty with grease from head to toe.

Being relentless looks different for everyone. I used to think it was always someone covered in grease and bloody knuckles. What I am finding out now is that relentless for me is doing the things I know I need to do. Doing them when I don't want to and doing them with the most intense desire to see whatever through.

This brand represents that for me.

My hope is that this brand represents that for you.

Which is why I just dropped the new RELENTLESS EAGLE collection. Because if you want to get everything you're heart is after in this lifetime, being relentless has to be #1 followed by dedicated and driven.

What are you waiting for? No one is coming to do it for you. The dream you have... the vision... it's yours for a reason. Go get it!

Shop Relentless Hoodie Drop here: https://backboneswag.com/collections/newest-arrivals

December 17, 2022 — Justin Wegner

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